Lophlex, a metabolic supplement aimed at the adult PKU market need more dieticians and healthcare professionals recommending it to their patients. Our job was to make that happen.

We'd created the 'less is more' concept for the product. Logic and research told us that reinforcing that message was the route to take. Tiny salt and pepper sets, aligned with the message that using less has the same beneficial effect was the hook that the campaign was based upon. Beautifully presented, and intriguing of course.

Hundreds of dieticians, consultants and healthcare professionals up and down the UK now have our product uppermost in their mind when dealing with adult PKU patients. A big result from a brilliant little idea.