This is a tough time to promote financial investment products to your customers. What's the best way to do it?

By talking to your existing customers directly, just like the bank manager used to. These customers were older, they remembered those days. This approach - personal, friendly and trusted - reassured them that here was a financial institution that really did have their interests at heart.

NBS were one of the few financial institutions to come out of the credit crunch with any integrity. This approach only served to reinforce that reputation.