Launch a new lingerie collection, complete with introductory offer, to potential new Simply Yours customers.

This should look as good as the lingerie feels when it's on. So give it some character, a bit of 'Oooh La La' as they say. Continental in look and in language, at last something different.

Setting the tone for launches to follow, the Simply Yours direct work acted as a template for all the cross channel support marketing.