Approach
Approach

Create an impact in sports stores nationwide to launch the new Asics rugby boot.

Application
Application

Our 'it's all about the angles' campaign lent itself beautifully to the in-store point of sale. From simple wall based displays to dramatic, free-standing constructions. All designed to reinforce the angles message visually, while ensuring the key branding remained at the forefront.

Outcome
Outcome

A truly successful multi-channel launch campaign, using tageted press, events and in-store displays and promotions, all specific to the rugby market.