Using the graphical elements created for both the above the line and online campaigns, create a real point of interest at exhibitions and events for PCMG.

Take two routes and run them alongside each other. A dramatic, image-led approach, alongside a fact-based display. Never try to say too much in one shot, it just gets confusing in an already complex sector.

Choose your weapon according to the challenge. Working alongside each other or as separate elements, with a set of exhibition and point of sale tools at their disposal, PCMG's presence at events now creates a business impact.