Café Rouge are a nationally known restaurant chain. Perhaps though their menus and other marketing looked just like that of a chain. Same menus, in every single restaurant. Informative yes. But inspirational and with a touch of the Francais? Non.

We're French. Let's show it. French artists inspired us to create what we called a Parisien gallery of images. Each menu different, each illustrator different. The result, a sea of images and ideas as you looked across the restaurant. All very French. You could almost smell the Gitanes from here.

When what you've created gets an honourable mention in the company's annual report for playing a part in increased sales, you know you've done something right. We've set the tone for everything Café Rouge now. Très agréable.