Approach
Approach

Children and medicine just don't mix do they? Encourage children and their parents to choose our metabolic product, and stick with it. Without resorting to reams of scientific data and dry facts and figures.

Application
Application

Because it can be fun! We created a kid-friendly gang who were all armed with the facts, figures and benefits that needed to be heard. But it was so much better coming from them than a scientist in a white coat. This is healthcare with a friendly hat on.

Outcome
Outcome

Originally created for the UK market, the Anamix 6 are now a Global marketing gang. Encouraging kids the world over to take their medicine.