A well-respected award winning brewery based in Nottingham, Springhead were doing well, but they wanted to do better.

Open your market. The traditional beer drinker is important, but not as important as new, younger customers who drink in bars and clubs, not social clubs and pubs. Change the beer names, change the identity, change the branding...and you change the customer.

A new, fresh approach means your contemporary bar in the city centre is just as likely to have Roaring Meg on tap as it it one of those white, cloudy ones from Bavaria. Also, it's coming soon to your favourite supermarket.