Another Tragus Group brand, Strada restaurants have to maintain a look, feel and tone of voice that is relevant to their customers. We needed to create a document that Tragus staff, from the boardroom to the kitchen, could refer to, understand and implement.

Language is key here. Strada is a contemporary, urban brand and so are its customers. Talk in a language they have affinity to and are comfortable with. That combined with the stunning Strada imagery - again all covered within this brand book - and you've got something special.

It went down well at every level. And like a great Italian red, it just keeps getting better the more you have of it.