As industry leaders, it was important for C&C to establish a tone that set them apart, emphasising their expertise and their status. However, saying too much can often result in saying nothing at all. And getting this message right was pivotal in their plan to reach the next level. A level they were already at, but it just didn't feel that way...

We stripped them back to reveal their core characteristic: That they are a family business, set on providing the best possible service. And who better to trust on million pound projects nationwide than a family company? Makes perfect sense doesn't it? This unique quality was the starting point for an entirely new look and feel for C&C. Through incorporating a personal statement from MD Peter Kitchin, along with a sleek, minimalist appearance, C&C really are now where they deserve to be. Because how you say something is as important as what you say.

C&C are now recognised as leaders in their field, and as such, they have acquired contracts and generated interest on a par with their status. Through projects such as the new London headquarters of Google, to the Houses of Parliament, C&C have changed perceptions of their company and placed themselves at the forefront of the industry. A great result all round...