Breaking into a sector as competitive as online fashion was never going to be an easy task. With so many websites offering the latest fashion at discount prices it was imperative that Fashion Avenue found a niche which set them apart.

Unlike many online fashion stores, Fashion Avenue offer high quality clothing sourced exclusively from Europe , at the most competitive prices. This positioning became the foundation of their launch, allowing them to find their feet and create their own little niche in that all important middle ground. A targeted campaign, centred around social media was the driving force of the website, successfully raising awareness of introductory discounts and offers. The premise? Well, who wouldn't pay a little extra for something extra special?

Fashion Avenue launched in time for the Christmas Party season and the Boxing Day sales! Using Facebook and Twitter (amongst others), as well as a bit of good old traditional face to face marketing, they have already raised a few admiring eyebrows in the north, and are looking forward to the start of the new season. And with plenty of tricks up their coutured sleeves to come, make sure you watch this space!