A tough proposition. Make cost reduction interesting. And present it in a way that fascinates rather than just informs. PCMG had some great points of difference from day one. How could they present those points and create new business?

Play on the massive benefits to the FTSE 100 companies that PCMG already work with, and then give them a story. Numbers with a personality. Values as a company that encourages success for their clients, all told in an easy to use online format. No boring facts and figures here though.

An online journey that is simple to take - and understand. With the benefits clear and up front, all partnered with a visual approach that actually made sense means that even more of the FTSE 100 are gathering in the PCMG reception area.