A boutique shoe shop for ladies who know their luxury brands - and costs - like the back of their hands. With some inspirational imagery to work with, along with some aspirational prices, the opportunity was there to create an online experience equal to the real world one.

Rather than a catalogue of images, create a journey. Give advice, tips, gossip even. Just a the girls would together. And ensure than the Poshu customer feels as special as the shoes she's buying.

More visits - and more return visits at that - more purchases, and a site that has the ability to evolve as quickly as the designs themselves. And all definitely with that Poshu touch.