A multi channel online portal, aimed initially at fresh new university students in halls of residence. Offering TV, telephone and high speed broadband in one, centrally managed package. How do you convince a student to part with their hard earned money for the things they take for granted?

Talk to them in their language for a start. This is the language of beer, parties and love. Not download speeds, bundle packages and pixel rates. And visually? Show them what it means to be a part of the Freewire world. They'll soon join in. You're one of them after all.

Uptake and interest saw more and more universities nationally installing the Freewire experience in their halls. Success means that the students now looking at taking the Freewire experience with them in to private digs when then make the big move out of halls.